"Our economy has reached a logical conclusion. The race to make average stuff for average people in huge quantities is almost over. We’re hitting an asymptote, a natural ceiling for how cheaply and how fast we can deliver uninspired work.
Becoming more average, more quick, and more cheap is not as productive as it used to be.
Manufacturing a box that can play music went from $10,000 for a beautiful Edison Victrola to $2,000 for a home stereo to $300 for a Walkman to $200 for an iPod to $9 for an MP3 memory stick. Improvements in price are now so small they’re hardly worth making.
Shipping an idea went from taking a month by boat to a few days by plane to overnight by Federal Express to a few minutes by fax to a moment by e-mail to instantaneous by Twitter. Now what? Will it arrive yesterday?
So, what’s left is to make—to give—art. What’s left is the generosity and humanity worth paying for. What’s left is to take that resistance (the very same resistance we embraced and rewarded for decades) and destroy it."
Yah, and I must admit, I do enjoy destroying certain things:
-The Resistance (see the book)
-The Status Quo
-Boring Average Corporate Thinking
But besides that, I'm all about building up- especially when it comes to teeth, of course. "Helen, let's do a buildup on #30, we can fix that broken cusp right quick!" "Alicia, there's not much left, but you can build us back a tooth there, make it pretty."
People come to us- and to you, whatever you do- not to buy commodities as cheaply as possible- that's what Walmart is for. Not to encounter piles of legalese and what I have come to call corporo-political doublespeak. You know- the BP response. Spin. Confuse, obfuscate, hide behind complex impersonal language, say one thing and then do another. Big business has done this so many times and for so long that in my estimation, 80% of small businesses do it too, they follow the herd. Pack, actually.
Well, it's not working so well anymore, is it?
What people are looking for is certainty, true human connection, and visceral experiences that make a difference.
On balance, Linchpin is one of the most important books to come along in quite some time. It clarifies things that would take us a lot longer to notice on our own, and I thank Seth for that. Seeing things as they are is a major advantage in this world.