I recently decided to totally reinvent the "our services" section of the dental website as we know it. Dentists inevitably and universally do one or all of three things with this section: brag; show icky before-and-after braggy photos of their work; post a braggy laundry list of technical procedures that we do.
Ours is now about the patient. I engaged Tom Bentley to edit my ideas. And I accepted 100% of his edits, a new record.
That's the sort of editor Tom Bentley is.
(As I post, there are a few minor tweaks to the web page still to be done by our host; I'll remove this parenthetical once they're done.)