Heartland Dental calls itself a "dental support organization." All its marketing messages are designed to distance itself from the corporate dentistry business model.
It can call itself whatever it wants, but it's still corporate, profits-first, race-to-the-bottom-on -cost dentistry. And here's my assessment of that---
Corporate dentistry's fees for a given procedure are often
less than in private practice.
In corporate dentistry,
you will be seriously
over-diagnosed and over-treated.
You will end up paying far more in the end.
And in your oral health.