We all have a choice:
"We're just like everyone else, only cheaper."
"Save Money. Choose us. We're for Everyone, capital E. "
"We're the only one."
"We've created something unique and remarkable. If it's for you, we'd love to hear from you."
And do you know what's important about the ways in which our world has changed?
There is no in-between. Not anymore; maybe there never really was.
Choose. And think of how you'll feel afterwards.