There is no "Get."

Very often, we receive ads like this in the mail and email:

I object.

My goal is not to "get" new patients. 

My goal is to meet someone new and make a difference for them. Maintain health. Solve a problem. Many dental problems are physically painful, or esthetically painful. I hope to solve such a problem for you.

But "get?" There is no "get"...

With your permission--your valuable, almost sacred permission--I will strive to delight you, solve your oral health problems, and help you maintain your health once attained.

What goal should a business have? The relentless pursuit of More, or the gracious pursuit of Making a Difference?

Comments

[Joel]

Love it when you rant.

[CoCreatr]

Like your showing us visitors from Japan how Invisalign works, though we would not be your customers.  Made a big difference for our son. Thank you. Glad I came here from facebook.