Words and phrases dental marketers and consultants use that I cannot stand:
get
target
capture
acquire
go after
prospects
manage profile
branded response advertising
team of writers
remarket
It's all so wrong. The words we use do have profound influence on our thought processes, the conclusions we make and the actions we take. Bad words do influence bad behavior.
Perhaps we should not repeatedly use the word "get" to describe our business growth strategies. It's an inherently selfish word in this context.
Perhaps we should not use hunting terms to describe our goals of meeting new patients and enjoying the privilege of serving them.
And perhaps we should also be brave and write our own content and stand for what we stand for, never giving in to the temptation to allow a team of anonymous corporate writers to speak in public on our behalf.
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